For Operators

Monetization is the process of converting or establishing something into legal tender (Wikipedia). A2P Monetization is when you optimize or achieve profit generation from previously unprofitable A2P SMS services.

Four facts indicating the great potential of A2P Monetization

  • A2P SMS is a sector not fully monetized yet, which is projected to grow by 36% on an annual basis, according to Portio Research.
  • It provides easier and more efficient control of network traffic, generating increased profits.
  • According to estimates by the Communications Fraud Control Association, mobile operators lost approx. $3.8 billion in 2013 from malicious SMS and unpaid traffic.
  • With traditional revenue streams, such as voice and P2P messaging, in decline, the industry needs new income sources to replace them.

The benefits of A2P Monetization

  • You can collect a termination fee for every SMS delivered to your network’s subscribers.
  • You can eliminate “grey routes”.
  • You can increase profits from wholesale opportunities and roaming partners.
  • You can have complete control over your network traffic, which can lead to better business decisions.
  • You can provide a secure environment to your subscribers and a smoother customer experience, promoting increased customer loyalty.

Protect, Monetize and Extend Your Network Capabilities

Seize the A2P opportunity and create a fully monetized messaging ecosystem. Proactively protect your network from SS7, SMPP and SIM box-based vulnerabilities and benefit from a range of consultancy options.
SS7, SMPP and SIM box analysis capability enables an in-depth view of all possible manipulations allowing continuous adoption of filtering and alerting to reverse revenue leakage. Antwerp’s monetization consultants and business development teams advise you on how to optimize and manage rules, and engage with content providers on pricing.

Antwerp A2P Monetization specialized by:

  • 24/7/365 proactive international and local traffic monitoring
  • Message content analysis of SS7, SMPP and SIM box traffic
  • Spam filtering and fraud detection
  • A2P traffic monetization and expert consultancy