Rich Communication Services

RCS

What is RCS Messaging?

Rich Communication Services is a protocol between both mobile operators, and operators and phones. The overall aim of RCS is for it to eventually replace SMS text messaging, the format we’re all familiar with as it has been around for years, but one that has restrictions.

What does RCS Messaging do?

The biggest advantage RCS Messaging has over SMS – and the reason it will be implemented in the first place – is that it will enable users to send rich verified messages. This means messages will be able to carry more information, so users can send things like photos, videos and audio messages to one another.
With RCS Messaging you can benefit from:
BRANDING

Branded messaging that comes native on customer phones

Keep your messages aligned with your brand by embedding RCS-enabled brand elements such as your logo, brand name, images, carousels, and more. From sender name to the colours on a screen.

REACH

Enrich existing relationships

Extend your existing SMS customer reach to RCS with no additional opt-ins, with a single interface that offers a very wide RCS coverage today!
TRUE METRICS

True metrics on messaging performance

Verify if your customers have seen your message, and understand how they are responding and interacting with detailed campaign metrics to fine-tune your activities accordingly.